I’ve always been a firm believer that content on your website is absolutely key. But, this is where many websites whether they are small or large fall down. The fact is that search engines have become more intelligent and how they read your content. Many years ago it was easy to manipulate this to enable you to gain high rankings and of course many people did.
Nowadays it’s important to theme your content so that it is relevant and not simply stuffed with keywords that you are trying to rank for. The way I write content is to ensure that there are many relevant phrases (or themed phrases) in this to ensure that your content reads well. The likes of Google who account for probably 90% of the Internet traffic in Ireland use something called Latent Semantic Indexing (LSI) this is used to read your content on your page and associates words that are often used in the same context for example “apple” and “computers”
Let me give you a quick example of what I mean. If you had a website that talks about Cars and you wanted to specifically write an article about Jeep Tyres what words do you think would be associated with this.
Tyre
4×4
Car
Michelin
These are words I just thought of off the top of my head. Now the reality is you need to do a little bit more analysis of the top ranking pages to ensure you are incorporating more of the words associated with buying tyres for your Jeep.
Using some software to analyze the top 10 results can bring up some interesting words that are found on almost all of the pages. The idea behind this is to ensure that the words that you are using on your pages are also used in the top pages of Google. Let’s have a look at the words I found by using some software that we have developed to help analyze the top 10 results.
buy, car, categories, cherokee, control, fact, help, hole, hot, jeep, land, machine, man, manufacturer, men, message, motor, online, product, products, real, rear, rope, search, size, sizes, spare, time, tire, tires, truck, tyre, tyres, unit, vehicle, year
it’s surprising that the majority of these words are used on 5 website or more ranking in the top 10 in the world. I bet some of these you would not even think of but generally if you’re writing about a subject that you are passionate about you would probably use most of them anyway and real idea of analyzing content like this is to ensure that you simply include these words in your content after you have written it.
It’s interesting I have many pages of content on the Internet that will receive traffic from the long tail keywords that you would never think of simply because I’m using themed keywords within that content.
I think over the next couple of weeks I’ll expand on this idea and maybe get more examples of how some companies could simply improve their themed words on their pages which in the long term with increased traffic to their websites.
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About: Colm: Colm Byrne is the owner and editor of LinkBuilding.ie and has been involved in the search engine marketing industry for a number of years. Colm works with small to medium business to help promote their online presence. |
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