I get asked by a lot of people to take a look at their business websites to see if I can improve rankings. To be honest I’ll sometimes turned this work down for a number of reasons. I know it’s not easy in this current economic climate but if you are trying to build an online business you need to be passionate about it. This is the problem with many off-line businesses trying to get customers online they simply don’t have the time or willingness to ensure that their websites are kept up to date and contain information and content on them to help attract customers.
I’ll say it all the time that content on your website is absolutely important and vital to ensure that search engines can find it. For example recently I was approached by an E. commerce website and they wanted me to help them get more traffic. All of the content of their product pages was simply from the manufacturers website. They had about 100 different products and they could not understand why they were only getting a handful of visits per day from the search engine’s. The main reason for this is that they put no effort into rewriting the content for these products and informing customers in their own words what they were trying to sell.
Getting traffic to an e-commerce website is not that difficult if you take the time to write about this particular product you are trying to sell. Simply copying and pasting the manufacturers description is not going to work. It may work short-term but, in the long-term you’re traffic will disappear.
If you are considering setting up an e-commerce website to sell products you need to ensure when you are planning this that you need to incorporate content and rewrite as many pages as possible. I have done this in the past where I have taken a website to over 1 million visitors a year by simply writing informative product information. Yes it takes work and to beginning but as you add new products it becomes much easier to write. In the end this is exactly what your customers are looking for we are not really writing the content for search engines we are writing the content so that your customers can have a better understanding of the product you are selling. It’s important to keep the customer to the forefront of any writing you are doing. If they are going to come to your website they want to know as much detail on what you are selling as you can get them. It can help to also give them advantages and disadvantages of the product you are selling. Being informative will help them make a decision.
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About: Colm: Colm Byrne is the owner and editor of LinkBuilding.ie and has been involved in the search engine marketing industry for a number of years. Colm works with small to medium business to help promote their online presence. |
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