Seo Services – Pay for Performance

There are many companies out there that will offer pay for performance or PFP or also PPC ads. Basically, if you are willing to pay you can have your website shown at the top of the Google results. This is done using Google performance advertising also called Adwords.

You could simply just go to Google and type in any keyword and perform a search you will see these advertisements under “sponsored links” these are paid links that can help get you traffic quickie bu use pay for every single click.

There are a number of different types of pay for performance services

PPC – Payperclick -generally, this is associated with Yahoo search marketing and Google Adwords. Essentially you pay them for every visitor they send you it basically comes down to costs per click and there are many export companies out there that specialize in this area. It’s not something I personally do but it’s definitely something you need to try to see how your site performs when the top of the search engine. Your main plan should be to also run on SEO campaign to get your website listed in the organic results where you will pick up similar traffic without incurring the costs per click.

Paid inclusion – these are websites where you pay to be included. They are generally big directories like Yahoo directory where you can get listed in your specific niche.

Paid sponsorship – there are not many search engines as we use here in Ireland to use is but basically this involves the advertiser paying a flat fee to a search engine which will allow their advertisements to appear alongside and the search results. If your market is outside Ireland their search engines like Exactseek that offer this service.

Over the next couple of weeks I will go into more detail about the various SEO services that are available to help create a campaign for you that is highly effective.

Related posts:

1. Search Engine Optimisation – Lesson 1