It’s important to try and understand how search engine optimisation works with the search engines. You need to try and understand what the relationship is between them, we know that they are the most popular tools that people use in order to find services and also find information on products and purchase them.
It is generally known that search engines will receive 400 million different queries every single day (on average) and that most people that use them will use key phrases (keywords) which will normally consist of 2-5 words.
The search engines will try and give you the most relevant results for any particular search query. Search engine optimisation is used to ensure that the structure of your website is targeted towards these keywords that are for your specific niche.
One thing that you really need to understand is that most search queries will not go past the first tree pages (30 positions) obviously the closer you are to the top position them more traffic you will receive.
The top search engine here in Ireland is Google but you will still get traffic from Yahoo and Bing and these 3 search engines probably receive around 97% of Internet traffic in Ireland. When choosing an SEO you need to ensure that they are following the guidelines of these particular search engines to ensure the service they offer is sticking to the best practices and guidelines from the search engines.
There are many things you can do to ensure that your website is positioned to help get some of this traffic. Over the next couple of weeks we will talk about on page content, basic things like title tags, meta-keywords, meta-descriptions, site structure and most importantly content on your pages.
It’s also important to know how to market your business online and this is done through building links from relevant websites with the appropriate anchor text (or a variant of this anchor text). We’ll go into more detail about this over the next couple of weeks to give you an understanding of how this works.
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About: Colm: Colm Byrne is the owner and editor of LinkBuilding.ie and has been involved in the search engine marketing industry for a number of years. Colm works with small to medium business to help promote their online presence. |
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