It’s always good practice to have good anchor text variation just to make thing look more natural. It also helps avoid any automatic filters that might drop the page/site back 50/100 places in the results.
Over the past while I’m increasingly seeing this as a major factor in building links into sites. Looking at a number of markets I’m seeing a definite correlation for having really good anchor text variation and how pages/sites are ranking.
Because of all the changes in the past few months in the search results when you start to analysis things you can see that site with a good mix of anchor text are really benefiting.
Mixing anchor text with brand name, target terms and random text is what you need to work on at all times. The more natural it looks the better.
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About: Colm: Colm Byrne is the owner and editor of LinkBuilding.ie and has been involved in the search engine marketing industry for a number of years. Colm works with small to medium business to help promote their online presence. |
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